Coming from a background in both the arts and sciences, I bring creative and analytical thinking to my work, applying a unique lens to all that I do.

Educated in biology and psychology, worked in editorial, and sharpened in marketing, I’m ready for my next big move. Whether it’s a client campaign or an article I’m writing, my process is holistic - considering the sum of the big picture’s parts and each possible avenue of exploration. 

I love digging deep into consumer research, culture, and industry trends to find behaviours that stand out and patterns in the discussion. I seek and distill the insights that will help to guide better strategies and better storytelling. From the rebrand of cannabis tech startup Lift & Co. to social strategies for Toronto-based stock exchange NEO, I’ve worked from research to execution, helping to provide a strategic lens, in order to better tell these brands’ stories. 

Buzzwords that describe me

• Collaborative - Sensitive to different work styles, looking for the best ways to join forces with diverse minds.

• Strategic - Analytical thinker who seeks meaningful insights, always using research to back up my work.

• Curious - Loves gaining a deeper understanding of an audience, a concept, a client’s needs, or a problem’s bigger picture.

• Resourceful - Gets sh*t done using the tools at my disposal, while also looking for new tools to help me explore further.

• Wordsmith - Strong writer with a unique and adaptable voice. Able to convey a brand’s tone when needed, but when it’s my voice - trust me, you’ll know it.

Brand positioning / Messaging / Competitive analysis/ Research / Copywriting / Creative ideation / Content creation / Tone + voice / Social media / Brand partnerships / Influencer partnerships