Get to know the 5 types of influencers on the rise
Over their lifetime, humans experience a vast number of intimate relationships. What varies is the nature and duration of each. While the strong bond between family members and (often eye roll-inducing) closeness of a romantic couple come to mind first, the other intimate relationships in our lives certainly bring more colour to our days. Think of the young barista who hands you your coffee each morning or the purveyor of cheap sandwiches at your local bodega. That too is love, friends. For those in the creative industry, the relationship between client and agency is one of the most intimate partnerships you'll ever know. Not unlike dating, the client-agency relationship comes with intricacies - ups and downs. It requires ultimate trust and openness to get to that happy ending you're all rooting for.
While the nature of this professional relationship is quite different from that of a budding romance, you find yourself in many of the same conversations, and experiencing familiar insecurities, desperation, and excitement. As experts in the subject-matter of courtship (we've all had our fair share of dates, whether they be of the Tinder or Save-The- variety), we reimagined some of those classic texts you get from that 'special someone' - the first date follow-up, the late night call, and the dreaded ghost - as told by the client-agency *romance*.
MOST LIKELY TO INVEST IN BITCOIN
About: Meet Timothé the Transformist. He’s incredibly digitally savvy, connected, and informed. He’s got his finger to the pulse of all things tech. Blockchain? Yeah, he understands it. Not just ‘watched a Netflix doc and pretty much gets it’ understands it. Like ‘consumes news on the matter daily and is well-versed in the concept and issues surrounding it’ understands it.
BFFS: Tech apps, smart tech, IoT, fintech, cryptocurrency
MOST LIKELY TO BE HIGH AT GRAD
About: This is Charlie the Cannabis enthusiast. Listen, despite the rapidly approaching freedoms surrounding cannabis, the limitations within the community still remain. That’s why it pays to have a friend like Charlie! Not only does he have the best weed, but he’s more than just smoke and mirrors, he’s got savvy ways to organically get the word out about your brand, making everyone want to be best buds with your product.
BFFS: Cannabiz, lifestyle, wellness, health
BEST SMILE/PRETTIEST EYES
About: Meet Vyola the Virtual Influencer. She almost looks totally normal, right? WRONG. She’s not real. She’s a cleverly designed influencer avatar. Why hire a human and deal with the unpredictabilities when you can work with this camera-ready character? Sure, there may be some legal uncertainties surrounding collaboration with Vyola, but this partnership would solidify your standing as an innovator in the market.
BFFS: Virtual reality, beauty, fashion, lifestyle
MOST LIKELY TO PULL AN ALL NIGHTER
About: Have you met Elliot the eSports fanatic? You can find him listening to cool music, Red Bull in hand, and video game controller/device/keyboard/mouse in the other. His Twitch account is lit and has been crushing it at every gaming tournament he attends. It’s hard to believe people actually do this for a living, but then you realize it’s a $1.1 billion dollar industry and have that ‘Why didn’t I think of that’ moment.
BFFS: Gaming, eSports startups, gamified apps
MOST LIKELY TO LIVE IN A CAMPER VAN
About: This is Amber the Alternative Travel Influencer. You’re not likely to find her at a traditional all-inclusive or 5-star hotel, she’s way more adventurous than that. She’s part of a nomadic clan, travelling the globe looking for the most unique experiences. Find them at the coolest boutique hotels, voluntravelling, renting beautifully unusual Airbnb’s, or hitting the road in a glorious, silver aluminum Airstream trailer.
BFFS: Non-traditional travel biz, hospitality, recreational vehicles, travel apps, new and unique rental services, lifestyle
While we'd like to give a traditional "Don't ever change!" yearbook shout-out to our up-and-coming influencer homies, that's just not going to happen. New industries are always emerging, fresh influencers are arriving on the scene, and those already there are finding ways to adapt to this ever-changing environment of innovation. Look to those industries, and you'll know where to find the next big influencers are hanging out.